At AGP Substrates, our mission is to create products that make aquariums and food systems healthier, more sustainable, and more enjoyable. The HappiFilter is our first home aquarium product, designed to bring that mission directly into your living room.
Our Mission
Why HappiFilter by AGP Substrates
AGP Substrates began with a focus on aquaponics — growing plants and fish together in a way that eliminates waste and protects waterways. From that work, we developed sustainable plant substrates and iron supplements that help commercial farmers grow food without nutrient pollution.
The HappiFilter takes that same science and innovation and puts it into the hands of aquarium hobbyists. It is more than a filter. It is a bridge between home aquariums and the future of sustainable food production.
The Problem We Saw
Traditional aquarium filters remove debris and keep water clear, but they do not recycle nutrients.
Over time, harmful nitrate levels build up, leading to frequent water changes, stressed fish, and wasted water.
For many hobbyists, this turns aquarium care into a chore.
The Solution
The HappiFilter uses biology not just mechanical filtration, to keep aquariums healthy.
By integrating plants into the filter design, it removes excess nutrients naturally while transforming aquariums into vibrant, living displays.
The result is cleaner water, healthier fish, and less work for the aquarist.
Why It Matters !!
HappiFilter is more than a tool. It is a step toward a new way of thinking about aquariums and sustainability. Aquariums can be beautiful, low-maintenance, and eco-friendly, while also introducing people to the same concepts that are shaping the future of how we grow food.
Our Story
AGP Substrates was founded out of a passion for marine biology, sustainability, and innovation. We started by solving iron deficiency in aquaponic farms and creating biodegradable alternatives to wasteful substrates. Along the way, we realized the same science could solve challenges in home aquariums.
That insight became HappiFilter — a product that connects our big mission with everyday aquarium owners. It is the first step in bringing AGP innovation into homes everywhere.
Join the HappiFilter Community!
When you choose HappiFilter, you are not just upgrading your aquarium. You are joining a movement toward sustainable living and better water stewardship. Together, we can make aquariums easier to enjoy, healthier for fish, and part of a bigger story about protecting our planet.